Color

This section discusses how to use color in brand identity.
The color ethos of the Suzuki brand is such that by choosing dark blue as the official color, it creates a serious, professional, and trustworthy image. In the field of technical and security equipment, dark blue is widely known for concepts such as stability, reliability, technology, and durability. The use of this color in this brand, while creating distinction from more general brands, reinforces the sense of security, authority, and engineered quality in the minds of the audience and helps to establish its position as a reliable and specialized brand.

Corporate Color

The choice of dark blue as Suzuki's main color was chosen to reflect its reliability and technological features. Blue conveys a sense of confidence and stability, while also reinforcing a sense of security, authority and engineered quality in the minds of the audience. The combination of these characteristics allows blue to act as a visual foundation for the brand and reinforce our identity as a trusted and expert presence in the field of security technologies.

SUZUKI Blue

Hex #06038d

RGB 6 3 141

Pantone 2738 C

CMYK 100 80 0 41

Neutral Color

Alongside the Suzuki Blue color, the use of neutral colors not only helps to brighten the green color, but also helps to create the right harmony for its use in various print and digital platforms.

SUZUKI Silver

Hex #d0d3d4

RGB 208 211 212

Pantone 427 C

CMYK 2 0 0 17

SUZUKI White

Hex #FFFFFF

RGB 255 255 255

CMYK 0 0 0 0

SUZUKI Black

Hex #000000

RGB 0 0 0

CMYK 0 0 0 100

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