Typography

This section provides access to the brand’s official fonts for use in all design and communication materials.
Please note that the download link for the “Aktiv Grotesk” Persian font has been reserved for company purchase and will be made available once licensed.
Use only the approved fonts to maintain visual consistency across all brand touchpoints.

The English «Lab Grotesque» typeface has been chosen as the main font for the Suzuki brand.
The font expresses expertise, precision and a modern design sense, and perfectly reflects Suzuki’s technological and safe spirit.
The managed structure and balanced proportions of the letters provide high readability in both digital and print environments, creating a confident, contemporary visual tone that is consistent with the signage.
The flexibility of this typeface allows it to be used effectively in both display and readable texts, helping to create a unified typographic voice across all brand communications.

The «Aktiv Grotesk» typeface was chosen for its visual characteristics, which perfectly match the brand’s personality. The precise geometry, managed spacing and smooth rhythm of the letters convey the brand’s smart and confident feel.
The typeface reflects the secure spirit that underlies the Suzuki brand, maintaining its warmth and human intimacy to effectively connect with the audience. The balanced proportions of the letterforms allow it to work well in both digital and print environments, providing a clear, uncluttered and minimal language for brand communication.
In fact, the Active Grotesque font is not just a typographic choice; it expresses the brand’s personality: confident, secure and technological.

To maintain visual consistency across all communications, only three specific weights of both typefaces are used throughout the brand system.
Limiting the font usage to these selected weights ensures a cohesive typographic rhythm, clear hierarchy, and a unified appearance across all sub-brands and applications.